AXA approached Leading Edge Design to help elevate their presence at BIBA the eponymous insurance industry event. Our striking design encompassed open plan seating areas, enclosed glass fronted meeting rooms and a large multi-purpose bar. Influenced by the AXA brand colours and angled switch the stand had stunning visual impact enhanced with a giant screen and custom built table-top touch screen, delivering interactive content.
The whole experience was further enhanced through the use of the latest in lighting technology. Seventy two kinetic LED globes where suspended six metres above the stand to create the AXA red switch. These 72 globes where programmed to change colour and elevation, delivering a stunning sequence of geometric and organic shapes that drew attention from every corner of the venue.
For the past 25 years Leading Edge Design has been producing stands for the Party Conferences and in 2018 we were given the opportunity to design and produce Philip Morris International’s flagship stand at the Conservative Party Conference. An impactful and welcoming space was required to encourage visitors to engage with PMI and the promotion of “Smoke-Free Future”.
A clean white stand design, with sweeping curves, created an inviting environment that included lounge and bar areas. To enhance the welcoming feel the stand was enhanced with a living wall and timber accents. Bathed in light and coloured with LED accent lighting the stand had in-built screens to display PMIs content as well as interactive elements for data capture.